If we want to get real sweaty during our workout and keep feeling beautiful at the same time, then maintaining a good complexion is key. For that, you’ll need beauty products that work. Why? We asked skincare and makeup professionals who should know best. Keeping a beautiful, healthy complexion before, after and during exercise - that’s definitely one of our #lifegoals. Wanna know something else our products are really good at? Making life a hell of a lot easier. If you have a busy schedule and are always short on time; your gym bag is already pretty crammed, then it's all the more important to have a few really good essentials.
STUDY SHOWS: 40% OF WOMEN WEAR MAKEUP WHILE WORKING OUT*
In fact, there is a great demand for sports cosmetics to meet the needs of stressed skin even under the toughest conditions: According to surveys, around 40% of women use makeup when they are working out - that is, when we are sweating the most and our skin, the largest organ of the body, is working at full speed. Makeup products that aren’t fit for their job may lead to skin irritations. But what’s more, even those who don’t use any beauty products during their workout might have to deal with skin issues due to a lack of or an inappropriate skincare routine. We spoke to four experts from a variety of backgrounds and asked them what they demand from skincare designed for active women. Let’s go:
THE ORGANIC CHEMIST: EFFECTIVENESS OF ACTIVE INGREDIENTS, PLEASE!
Efficacy level is key here. In other words, active ingredients have to be present in a concentration that they actually WORK. Aka they’re not just there for fancy marketing. For us, it means that you can tell the effectiveness of a product when you use it - and we worked hard to make that happen! In fact, we hired help and relied not only on experts and dermatologists, but also on the target group itself: active women with a busy lifestyle.
Dr. Sarah Schuster is one of them. As a doctor of biochemistry and a fitness blogger (follow her on eattraincare.de), her focus, both privately and professionally, is on the special needs of skin of active people:
“Physical Nation’s skincare is formulated in a way so they complement the skin’s own physiology: pH-neutral, regenerative, and with nourishing ingredients at efficacy level. At the same time, the products need to meet the individual’s personal needs, e.g. the mascara being waterproof and any cream products feeling light on the skin. It can feel uncomfortable quickly when heat starts building up under a heavy product during your workout. At the same time, it’s just as unwise to use a product that causes irritation due to the skin getting a high blood supply after or during a workout."
THE DERMATOLOGIST: FOCUS ON MOISTURIZING SUBSTANCES, PLEASE!
The previous statement about sweating is also supported by the resident dermatologist Dr. Nadine Voshege, who’s made skin her entire career. She uses her expertise as a Physical Nation Pioneer in product development. She says:
“Sweating is naturally a big part of exercising, and it is important that sweat can be released from our sweat glands unobstructed. When it doesn’t, it can lead to inflammation and small pimples. Therefore, we need skincare that doesn’t clog up our pores before working out. Active care should’t contain too many lipids but instead focus on mostly moisturizing substances."
THE BEAUTICIAN: SPECIALLY TAILORED TEXTURES, PLEASE!
Physical Nation crew member Alessa, a state-certified beautician, athlete, and mom of three, is certain about what she expects from her skincare and beauty products. And she knows quite well that our products truly do the job:
“Heat, cold, wind, water as well as the use of sports equipment (towels, boxing gloves, helmets and face covers) can really mess with the balance of our skin. Our specially tailored textures with moisturizing and soothing ingredients are therefore essential in supporting the skin. Physical Nation’s makeup is a perfect companion for active women - whether you want to be ready for an impromptu session or need maximum flexibility in everyday life. There are no limits! The sweat- and waterproof products make you look gorgeous no matter what occasion!"
THE PRO ATHLETE: EVERYTHING STAYS IN PLACE AT ALL COSTS, PLEASE
And because (in this case) all good things - namely expert opinions - come in fours, we’ve got one more opinion to share - this time from a real pro athlete: Sandra Ittlinger. She plays beach volleyball for the German national team. Here’s what she says:
“When working out, I regularly push myself to the limit - and that will always include sweating and running my hands over my face. Especially for outdoor sports, you need products that feel light on your skin and are still "tough" enough. For me, active care means that I can concentrate 100 percent on my workout and that everything will stay in place."
Are you onboard now, power ladies? We have something for you. Sports cosmetics that keeps their promise. Everything discussed above as well as many more requirements have guided our 2-year product development process, during which our 70 Physical Nation Pioneers tested our products again and again and again.
*TNS Infratest Befragung